Company blogs
Read the stories, announcements, and ideas a company chooses to put into the world.
Competitor monitoring
Keep up with your competitors,
one source at a time.
Follow company blogs, release notes, and industry news in one place. Build a reading routine that keeps you close to your market.
What to follow
Start where your competitors publish.
The most useful updates often come straight from the source.
Release notes
Follow published product updates and see what a competitor is shipping.
Industry publications
Put company announcements in context with reporting from the wider market.
A better reading routine
Less scattered research. More room for perspective.
A useful view starts
with the right sources.
Choose the companies you want to understand. Follow their feeds alongside the publications that cover your space, so first-party updates sit within a broader picture.
- Start with a focused set of competitors
- Add company feeds and independent reporting
- Keep the original source close to every story
Separate the threads.
Keep the context.
A competitor's launch, a product update, an industry shift. Organize your sources into folders by company or topic, then return to the collection when it's time to catch up.
CompetitorsProduct updatesIndustry news
Explore a sample collection 
See the idea in practice
Your market.
A collection you can return to.
Explore a sample collection, with fictional sources grouped around the questions you want to answer.
Market watch
Company blogs
A new direction for distributed teams
The company outlines the audience and priorities behind its latest launch.
Introducing the Meridian partner program
A published announcement describes a new approach to partnerships.
What we learned from our customer interviews
A research recap offers a view into the problems the team is exploring.
Release notes
New controls for project notifications
A product update explains the options added to notification settings.
A simpler way to organize saved views
The changelog walks through a change to the workspace navigation.
September update: search and navigation
The team summarizes its recent improvements to finding work.
Industry news
How smaller teams are choosing their software
An independent report looks at the questions buyers are asking.
The changing shape of team collaboration
An editorial perspective places recent product launches in context.
Three approaches to a familiar workflow
A market overview compares different ways of solving the same problem.
Make it a habit
A small routine.
A better-informed point of view.
Choose your competitors
Start with the companies and questions most relevant to your work.
Add your sources
Follow supported feeds and check that the articles you need are coming through.
Organize the collection
Group sources by company, product area, or topic.
Read and make sense of it
Review the updates, check the original sources, and form your own conclusions.
A clear fit
Build your competitor
reading list.
Sparkfeed brings published updates into a reading workflow. If you need exact text or visual comparisons between versions of a page, use a dedicated page-difference tool.
01Which sources can I follow?
Start with RSS or Atom feeds from company blogs, changelogs, and industry publications. For websites without a feed, check the source in Sparkfeed and confirm that it returns the published items you need. Coverage depends on the website.
02Can I organize sources by competitor?
Yes. Create folders for individual competitors or shared topics, then organize your sources within them. Use the structure that matches how you review your market.
03Can my team use this together?
Sparkfeed supports team workspaces. Check the current plans for team access and choose the setup that fits your group. Explore plans.
04How do I keep my research focused?
Give each collection a specific question, such as what a competitor is shipping or how it describes its product. Review your source list regularly and remove sources that no longer help answer that question.
05What's the best way to get started?
Choose one competitor and a few relevant sources. Organize them into a folder, review the articles, and expand your collection once it answers a useful question. Explore the live demo first.