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For founders

Stay close to your market.

Follow public customer discussions, competitor updates, and industry news in one manageable reading routine.

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An editorial collage of a founder listening to a customer, with paper fragments suggesting public customer questions, competitor updates, and industry news.
What to follow

Start with the signals around your market.

Keep public customer questions close to company updates and industry reporting.

Customer questions

Follow public discussions and published questions from people in your market.

Competitor updates

Read company blogs, product announcements, and supported release feeds.

Industry context

Keep specialist reporting and public guidance near company news.

A better reading routine

Keep the customer question in view.

An editorial collage of hands reviewing public discussion clippings, with recurring speech symbols and a coral mark highlighting a repeated customer question.

Follow the questions customers ask in public.

Add public forums, company blogs, and specialist publications that speak to your market. Keep private calls and customer records in your existing notes.

  • Start with a question your customers raise
  • Add public sources that cover the topic
  • Read each story at its original source
Choose your sources

Separate updates from broader shifts.

Keep competitor announcements together. Give industry reporting its own place. A clear folder structure makes it easier to return to a question when new articles appear.

Customer questionsCompetitor movesIndustry changes
Explore a sample market view
Hands separate two stacks of public-source clippings, one about a company update and the other about wider industry coverage.

See the idea in practice

One market. Three useful lenses.

A fictional product team follows public customer questions, competitor updates, and industry news. Choose a signal to see a question worth checking next.

Open Desk ForumPublic product forum

How do small teams hand off customer requests?

A fictional discussion shows several teams comparing the steps between a request and a reply.

Question to investigate

Which teams describe the same handoff problem, and what tools do they use today?

A useful next check

Read the original discussion. Look for repeated examples before treating one comment as a wider need.

Make it a habit

A small routine for staying informed.

  1. Choose a market question

    Start with something you want to understand about customers or your category.

  2. Follow public sources

    Add relevant feeds and check that supported websites return useful items.

  3. Sort by signal

    Group sources by customer questions, competitors, or industry topics.

  4. Read and decide

    Open the original source, weigh the evidence, and choose what deserves attention.

A clear fit

Build a market reading habit.

Follow public signals, keep sources organized, and decide what they mean for your business. Private customer records stay in your own workflow.

Get started Explore plans
01What sources can a founder follow?
Follow RSS or Atom feeds from company blogs, public forums, and industry publications. You can also check whether a public website works as a supported page source.
02Can I follow websites without RSS?
Some public websites work as page sources. Check each one and confirm it returns the items you need. Coverage depends on the site.
03Does Sparkfeed track every competitor change?
No. It brings supported feeds and public page sources into your reading workflow. It does not promise complete page-change detection.
04Can it collect private customer feedback?
No. Sparkfeed follows public sources. Keep private conversations and customer records in the tools you already use.
05How should I get started?
Choose one market question and a few public sources. Check that each source returns useful items, then organize the ones you want to revisit. Explore the live demo.